12 P's of Transformational Marketing Mix: Creating Cutting-Edge Marketing and Sales Competitiveness at ASTORIA PLAZA
August 19, 2014 from 5:30am to 8:30pm
Discover how to assess your marketing competitiveness, identify your current positioning and devise a successful brand strategy with little resources through transformational marketing mix12 P's of Transformational Marketing Mix: Creating Cutting-Edge Marketing and Sales Competitiveness August 19, 2014 8:30 AM to 5:30 PMASTORIA PLAZAEscriva Drive, Ortigas Center, Pasig City, PhilippinesLearning Session DescriptionTraditionally, businesses have competed based on the 4Ps of the Marketing Mix – Product, Place. Promotion and Price. However, the dynamics of competition have set a higher standard critical thinking among business and marketing professionals. This led to the transformation of the 4Ps into the 5Ps, then 7Ps and just now – the 12Ps of Transformational Marketing/Brand Management.________________________________________Learning Session ObjectivesAt the end of the learning session, participants will be able to:• An improved paradigm towards the basic 4Ps of the Marketing Mix.•…See More
